Post by heycrush5500 on Jan 18, 2024 7:07:12 GMT -4
As an entrepreneur, do not feel that all is lost, the business opportunities in this new digital ecosystem are endless. Think that there will be new users learning to use online tools and companies that will be forced to look for alternatives to traditional advertising, this opens a huge door for Marketing Agencies. If we also adapt our strategy to build loyalty with this new client, we can win them for life, but how? I don't have the secret, I don't have a crystal ball, but I do have the knowledge and experience of having worked for more than 15 years. years in Digital Marketing. Display Ads : due to the need to know the latest news, ads in digital newspapers offer us much more visibility than before, therefore your business or company must appear there.
Promote yourself on social networks : due to confinement, their use and consumption is increasing, now more than ever we must bet on them and have a presence on them. Develop Special Database more video content and use YouTube : as an initiative among individuals and groups, curious videos are trending. If they are done even minimally well, you can ensure great visibility and significance. Analyze website performance to understand how users behave during this time and update forecasts and reports. Evaluate paid (SEM) and organic (SEO) coverage over the next few months to understand how both can be balanced as part of an overall marketing strategy in response to the impact on your business. Leverage the long-term nature of SEO to ensure a website ranks well for high-volume, high-competition keywords that are expected to peak in Q4.
Consider having a page or section dedicated to Coronavirus . If your business is essential or is significantly affected by this pandemic, seriously consider dedicating space and time to capturing all traffic relevant to this topic and thus effectively linking to key areas of your website. Search engine marketing and corona virus Corona virus and search engine marketing Bet big and reinvent yourself We are in a historic situation with challenges that a global economy has never faced before. The reality is, we do not know how long this situation of confinement and closure will last. Therefore, sitting idly is not an option, while the data indicates that looking for opportunities in the digital field is. Without much more to add and thinking that you need specific advice, I leave you some recommendations that you should take into account as you move towards the digital world: Create a digital strategic plan . This is essential to know how to prioritize and allocate the appropriate resources to the indicated actions.
Promote yourself on social networks : due to confinement, their use and consumption is increasing, now more than ever we must bet on them and have a presence on them. Develop Special Database more video content and use YouTube : as an initiative among individuals and groups, curious videos are trending. If they are done even minimally well, you can ensure great visibility and significance. Analyze website performance to understand how users behave during this time and update forecasts and reports. Evaluate paid (SEM) and organic (SEO) coverage over the next few months to understand how both can be balanced as part of an overall marketing strategy in response to the impact on your business. Leverage the long-term nature of SEO to ensure a website ranks well for high-volume, high-competition keywords that are expected to peak in Q4.
Consider having a page or section dedicated to Coronavirus . If your business is essential or is significantly affected by this pandemic, seriously consider dedicating space and time to capturing all traffic relevant to this topic and thus effectively linking to key areas of your website. Search engine marketing and corona virus Corona virus and search engine marketing Bet big and reinvent yourself We are in a historic situation with challenges that a global economy has never faced before. The reality is, we do not know how long this situation of confinement and closure will last. Therefore, sitting idly is not an option, while the data indicates that looking for opportunities in the digital field is. Without much more to add and thinking that you need specific advice, I leave you some recommendations that you should take into account as you move towards the digital world: Create a digital strategic plan . This is essential to know how to prioritize and allocate the appropriate resources to the indicated actions.